FOX Sports is the global innovator in sports production and we are looking to maintain our creative excellence in the digital world with the consumer products that we create for our customers.
At FOX Corporation, we write the software and build the products millions of sports and entertainment consumers choose to enjoy. Our strong product development team is expanding as the demand for digital entertainment continues to grow.
Now's your chance to get into the sports and entertainment industry while also advancing your technical skills.
For this growth position, Fox Corp is looking for an experienced Senior Product Manager for the Fox Sports Digital Product team to oversee SEO for Foxsports.com in order to grow brand awareness, website traffic, and engagement.
You’ll be expected to collaborate closely with technical teams, UX/CX partners, analysts, writers, and various stakeholders across the business. You’ll be expected to own the SEO product vision and clearly articulate the roadmap
to team members and stakeholders.
You’ll be joining a growing team that’s passionate about sports and sports fans. You’re empowered to discover and deliver impactful solutions and drive the business.
Responsibilities:
- Apply core principles of great SEO
- Tackle the full range of on-site SEO strategies, ranging from: editorial, video, and data-powered page types to sitemaps and rss feeds
- Understand how to maximize external SEO-related opportunities such as Google’s Top Stories, One Box, Videos, etc.
- Follow industry trends, algorithm changes, emergent tools and communicate their implications
- Perform 1st party data analysis such as auditing traffic logs, crawl records, web analytics, search console reports to identify priorities
- Technical site audits to identify critical issues in indexing, robots.txt, sitemaps, duplicate content, proper use of redirects, etc.
- Keyword research, opportunities analysis and frameworks for stack ranking initiatives
- Define SEO KPIs and the automation of dashboards
- Troubleshoot causes of sudden organic traffic declines and other risk factors
- Work collaboratively across Fox Corp business units to help inform strategies and overall growth of Fox Sports
Requirements:
- Proven SEO experience working in-house on businesses with scaled SEO traffic in Tech, Marketplace, Media, or Consumer businesses
- Experience working collaboratively with engineers, data analysts, and solution architects
- Experience creating deliverables, requirements documents, specs or equivalent documentation for on-page SEO, technical SEO, search engine ranking factors, best practices across keyword research, URL structures, page markup, schemas, crawlers and other ranking factors
- Experience advocating, educating and challenging the status quo while championing change
- Direct experience with common SEO tools such as Botify, GSC, Wordtracker, Brightedge, etc.
- Track record of execution on both quick wins as well as long term SEO projects
- Strong understanding of product experimentation methods and experience with execution
- Ability to read, write and troubleshoot basic JavaScript, HTML, and CSS
- Ability to actively participate and collaborate with others on the team as well as across the organization for the achievement of business goals
- Outstanding written, verbal and presentation skills
- Strong affinity for sports and familiarity with competing products
- Interest in gambling, live streaming, data visualizations, esports and social media platforms
- Comfortable with giving and receiving candid feedback
- Experience participating ing and collaborating with others on the team as well as across the organization for the achievement of business goals
Optional Requirements:
- BA/BS in Computer Science, engineering or related disciplines
- Proficiency in SQL and experience building or directing automation of SEO dashboards to oversee site health and identify issues
- App store optimization experience
What we're really looking for is someone who...
- Takes great pride in his/her work and is excited to show it off to friends
- Understands the importance of strong teamwork to create great products
- Anticipates problem areas before they happen
- Analyzes a problem and thinks through potential solutions before asking dev team to write a line of code
- Is always looking to improve, learn from and share knowledge with his/her peers
- Assesses project scope and provides accurate time estimates
- Consistently meets deadlines, anticipates issues and raises concerns early
- Solves problems without being asked
- Enjoys working with others
- Is flexible and open to feedback
- Enjoys the challenge of architecting ways to move a single spot on organic search rankings
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company’s success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.
